When matching sets are involved, the outfit is assembled so effortlessly that the result is instantly refined, polished and complete. 

Mermaid-core isn't just about wearing fishtails and shell bras all day, unless you want to, it's more about embracing the beauty, elegance and glam of the undersea world.

Lucky you if you have a sunny holiday awaiting around the corner! But what to pack in the suitcase? Is always the question... Alas! If you are worrying that you have nothing to wear, we're here to help, with our curated holiday-inspired edit.

'Barbiecore' is a trend embodying the 'Barbie Girl' style, which includes anything that's pink and overtly feminine. 'Barbie' pink is fantastic and it is going to be a lingering summer staple this year!

What is logomania? It is a term for popularising the streetwear emphasis on brand logos. Brand logos can be made up of typography and/or symbols, which can be unifying in fashion, as they become something that everyone can recognise and associate with.