Saloni
'Saloni' means 'beautiful' in Sanskrit, and both the designer and label live up to this definition. The eponymous Hong-Kong based brand, 'Saloni', started in London in 2010 by Saloni Lodha. Lodha, a mother and nomadic, that spends her time between Hong Kong, India and London. The fashion designer first started designing clothes in 2003 and her inspiration was to fill a gap in the luxury brand-dominated market in Hong Kong. Saloni's desire was to add a personal touch to the retail world, that's fun and affordable, in doing so she collaborated with artisans in India to sell one-of-a-kind garments.
Saloni has mentioned that she doesn't have a "dream client", but she is more thrilled by styling any "strong, independent and impactful woman." The brand encapsulates bold femininity through the classic fits, vibrant prints and pops of colour.
Saloni has mentioned that she doesn't have a "dream client", but she is more thrilled by styling any "strong, independent and impactful woman." The brand encapsulates bold femininity through the classic fits, vibrant prints and pops of colour.
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