Roxanne First (aka Rocky) was born in South Africa and her obsession with jewellery is inherited from her Italian family’s love for collecting and layering unique pieces. Despite her jewellery interests, Rocky worked in luxury marketing and branding for a decade whilst designing friends' engagement rings. Later on, Rocky started to design her own capsule collection, including diamond pieces that women would buy and wear for themselves, without waiting to be gifted to them. Initially, Rocky sold her pieces to friends and family, then in little pop-up shops and hairdressing salons. Her so-called 'side-hustle' then became her full-time career and her eponymous London-based brand 'Roxanne First' was born.
The category of Rocky's designs is redefined fine jewellery, inspired by her Venetian Roots, which includes playful pieces crafted in solid gold and ethically sourced rainbow gemstones. Rocky's jewellery is effortlessly cool and easy-to-layer so that you'd never want to take them off and so they can be worn for a lifetime.