In the 1980s, Genoa-born Elena Ghisellini decided to follow her love of fashion and move to Rome where she attended the IED (Instituto Europeo Del Design). The final project she produced, a white linen dress, earnt her the title of ‘Most Talented Student’. This recognition catapulted her into a career with Trussardi. Eight years later, Ghisellini began work with Ferragamo as Head of Leather Goods. By 2003, Ghisellini’s brand ‘EG’ had launched out of a studio in Florence, with the aim to ‘make fine products’ which ‘facilitate the lives of those who use them.’