Why the new Chinti & Parker collection is everything you need
New Season Chinti & Parker has just landed in store and the SS20 collection captures the very essence of Elegant Italian style with a playful touch. With everything that is going on in the world right now, 'New Wave' is everything we need to keep spirits high, with vibrant colours and joyful prints being at the very core of each piece.
For the last decade, London based founders and cousins, Anna Singh and Rachael Wood, have been dedicated to creating collections which aim to energise women’s wardrobes with bold colour, timeless cuts and innovative texture. "With a keen attention to detail, considered cuts and a sense of fun, our aim is to bring warmth and soul to contemporary womenswear."
'New Wave' features colour block prints, bright colours and perfect silhouettes for the warmer seasons paired with matching shirts and knitwear. The inspiration behind the collection comes from the Murano glasswork of famous Architect, Carlo Scarpa, and the colours of summers in Italy. Scarpa's work from the 1900's is globally influential even today, with the colour pop Cinesi collection of his vases inspiring the bold yellows, oranges and blues found in the pieces as well as his swirling glassware techniques that have been the brands key prints for this season.
Design Director of Chinti & Parker, Laura Edwards explains, "Our selection of woven pieces continues to grow; as well as midi and maxi dresses and skirts, we’ve played with shorter styles that can be layered or worn alone. Standout details to look out for include blouson sleeves, ruching, square necklines and colour blocking. We’ve also experimented with panelling cottons, cashmere and twills, as well as the combination of satin and matte silks in the Flash story".
As a brand, they pride themselves on creating beautiful garments that will stand the test of time both in terms of aesthetics and quality. Made using sustainable materials and methods, these love-forever pieces are designed to work hard in any wardrobe. To find the collection online, click here.