Top Picks: The Scandi-Brand Edit
Let's face it, everyone loves the Scandinavian style, whether it's within the way you decorate your home or featured in your wardrobe. Scroll through Instagram and you'll see so many influencers and style accounts giving a nod to the Nordic aesthetic.
There are styles, trends and influences coming from all over Scandinavia and the Nordic region, including Norway, Sweden, Denmark, Finland and Iceland. They have a distinct energy and look about the combined Scandi style that we all love and is seen in brands like Rotate, Ganni, Baum und Pferdgarten, Stine Goya and Anine Bing. All of these brands have a definitive laid-back, sophisticated and easy-to-wear design approach as well as a more fun and playful touch to each collection through their colour palette choices and print inspirations.
Brands like Ganni and Stine Goya have shown the world that Scandi style can be bold, colourful and gutsy whilst also aligning with their minimal and clean roots. Rotate turns to partywear for their inspiration, Baum und Pferdgarten can have you looking the best in the office as well as for those after work drinks, and Anine Bing has merged the simplicity of Scandinavian style with an all-American energy using graphic prints on clean cut styles.
Scandinavia's sustainable approach to life is also shown in the way they produce their clothes. A lot of these brands have taken on a responsibility to use recycled and organic fabrics, cut back on the amount of plastic they use in their packaging and make sure the working environment is fair in terms of gender equality and pay. Sustainable fashion is a buzzword used all too often but these Scandi-brands are addressing what they need to do better and making time to work on improvements in the industry. This is another reason why a lot of people want to make the change of buying from clothing lines such as this rather than from other big fashion houses that don't necessarily take these sustainable approaches seriously enough.
So, If you're looking to incorporate touches of Scandi style into your wardrobe (and your life) then we have the perfect Instagram accounts for you to follow and the best selection of new season products for you to add to your collection.