True blue lovers assemble! No matter the season, fashion's obsession with denim is unimaginable. However, it can be the most difficult to shop for, simply due to the fact that there's so many cuts to choose from; and they're named too! With a few try-ons, you'll find a shape that best suits you.

£260.00

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Look out for the distressed, low-slung, sand-washed and printed styles. Some even have added utility pockets, which simulate the nostalgic cargo trousers that were iconic in the noughties. Denim has definitely been given a 90's/early 2000's makeover, but don't worry the designers have finessed these styles of the era by making them more tasteful for today's fashion. Whilst 'skinny jeans'  will never truly evaporate from the trends because of their classic nature and versatility, there's recently been a migration towards looser and more relaxed denim fits. This may be a result of shoppers wanting to add more variation to their silhouettes, in addition to the easy manoeuvrability that is achieved from slouched shapes. Thus, making them effortlessly cool and comfortable for everyday wear. On the contrary, for more of a polished ensemble, tailored jeans with prominent seam structures and darker indigo denim shades accentuate elegance; perfect for dressing-up!

Regardless of your aesthetic, denim always will be a staple in the wardrobe that'll be regularly worn. Of course denim isn't just best seen in jean/trouser form but a plethora of garments can be centred on the material. The perception of the humble denim dress is beginning to change, especially through the addition of feminine ruffle details, zip embellishments and sultry corsetry features. Whichever denim you decide to invest in, you know it'll be a fashion fool-proof and by your side for the long run! 

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£280.00