What is logomania? It is a term for popularising the streetwear emphasis on brand logos. Brand logos can be made up of typography and/or symbols, which can be unifying in fashion, as they become something that everyone can recognise and associate with.

Cargos were originally worn for military workwear due to their utilitarian appeal, but now more than ever they are popular in urban casual wear. What's great is that they can be dressed up or down and can be taken from the day to the night! 

True blue lovers assemble! No matter the season, fashion's obsession with denim is unimaginable. With a few try-ons, you'll find a shape that best suits you!

Sweater weather is around the corner, as emotional as it is to watch summer depart, it is rather exciting to be feeling cosy these upcoming months. However, this AW22 don't be afraid to break the boundaries when choosing your knitwear!