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New Brand Alert: Ulla Johnson
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Ulla Johnson's entry to the fashion world was an unconventional one. Ulla was born and raised in Manhattan, New York, a daughter to archaeologists, so she felt she had to pursue academic studies at university: rather than explore her fascination for fashion. However, she believes that her psychology and women's studies degree has influenced her designs and how she creates clothing for women. Ulla's motivation is making women feel empowered whilst introducing elements of fantasy and it is the gaps in her own wardrobe that provide a meaningful insight as a woman designing for women. Ulla's fashion career started to grow over the years and in 1998 her eponymous label, 'Ulla Johnson', was born. Over the past two decades Ulla's fashion label has become a cult classic and a commercial success.

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The brand is closely associated with flowers and nature motifs. This is due to the fact that Ulla arranges a lot of flowers and the unexpected combinations that nature brings forward is something that really informs her work. There are certain colours that you would assume are garish together, but through the experimentation of different shapes and saturated hues, it adds an exciting new perspective. Ulla says her style depends on the mood, the season, the moment, the occasion and she has mentioned that: "the brand is definitely very feminine, but within that, there are a lot of different ways to wear the clothes." It is evident that Ulla thrives on the fun and freedom you can achieve from dressing-up however you want and fully embracing how you feel in the clothing you've chosen to wear that day.
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Written by Giovanna Scozzari
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Editor’s Picks
'Elizabeth' Large Pastel Floral Midi Dress
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Stine Goya multicoloured 'Elizabeth' large pastel floral midi dress featuring a round neck, short puff sleeves with elasticated cuffs, a back button and loop fastening with a keyhole design, a gathered waist, side slit pockets and a crinkled finish. Item...
£260.00
'Stefanie' Bardot Top
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Stine Goya sheer blue 'Stefanie' bardot top featuring an elasticated ruffled neckline, spaghetti straps, long puff sleeves with elasticated cuffs, a large multicoloured pastel floral pattern, a relaxed fit, a crinkled finish and pulls on. Item fits true to size....
£210.00
'Rainbow Nomad Bracelet'
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Anni Lu multicoloured 'Rainbow Nomad Bracelet' featuring a beaded design, a fresh water pearl detail and a gold-toned adjustable 16cm - 18cm lobster clasp fastening. Made in Denmark. Composition: 100% 18kt Gold Plated Brass 100% Glass Beads 100% Cultured Freshwater...
£57.00
Pastel 'Jasmine' Dress
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Stine Goya blue 'Jasmine' midi dress featuring a high round ruffled collar with a hook and eye fastening, long puff sleeves with buttoned cuffs, a gathered waistline, side slit pockets, a large multicoloured pastel floral pattern, a tiered skirt, a...
£280.00
'Colourblock Saddle Crossbody Bag'
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Ganni cream, beige and green 'Colourblock Saddle Crossbody Bag' featuring a foldover flap with a magnetic fastening, a front embossed logo design, a contrasting green detachable top handle and detachable shoulder strap, a back slip pocket, green stitching and a...
£315.00
'Galdino' Mini Dress
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Isabel Marant Étoile ecru 'Galdino' mini dress featuring a front tie detail, short puffed sleeves, a sheer and ruched design, a concealed side zip fastening, a multicoloured abstract print and a gathered hem. Item fits true to size. Model is...
£455.00
Ecru 'Giana' Maxi Dress
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Isabel Marant Étoile ecru 'Giana' maxi dress featuring a V-neckline, removable spaghetti straps, a ruched waistline with tie-side details, a relaxed fit, a tiered hem, a multicoloured abstract print and a back concealed zip closure. Item fits true to size....
£495.00
Azure 'Medaille' Necklace
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Isabel Marant 'Medaille' necklace featuring a gold-toned chain, resin bead detailing,a logo charm and a lobster clasp fastening. Made in Poland.
Composition: 85% Brass, 10% Resin & 5% Tin
PLEASE NOTE: This item cannot be shipped to Australia.
£95.00
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