New Brand Alert: Ulla Johnson
Ulla Johnson's entry to the fashion world was an unconventional one. Ulla was born and raised in Manhattan, New York, a daughter to archaeologists, so she felt she had to pursue academic studies at university: rather than explore her fascination for fashion. However, she believes that her psychology and women's studies degree has influenced her designs and how she creates clothing for women. Ulla's motivation is making women feel empowered whilst introducing elements of fantasy and it is the gaps in her own wardrobe that provide a meaningful insight as a woman designing for women. Ulla's fashion career started to grow over the years and in 1998 her eponymous label, 'Ulla Johnson', was born. Over the past two decades Ulla's fashion label has become a cult classic and a commercial success.
The brand is closely associated with flowers and nature motifs. This is due to the fact that Ulla arranges a lot of flowers and the unexpected combinations that nature brings forward is something that really informs her work. There are certain colours that you would assume are garish together, but through the experimentation of different shapes and saturated hues, it adds an exciting new perspective. Ulla says her style depends on the mood, the season, the moment, the occasion and she has mentioned that: "the brand is definitely very feminine, but within that, there are a lot of different ways to wear the clothes." It is evident that Ulla thrives on the fun and freedom you can achieve from dressing-up however you want and fully embracing how you feel in the clothing you've chosen to wear that day.
Written by Giovanna Scozzari
Light Grey Fluffy 'Bou' Braided Handle Tote BagAdd to Wish List
Ganni light grey fluffy 'Bou' tote bag featuring a braided handle with a gold-tone branded cube, magnetic closures, a detachable shoulder strap, a two compartment design with an inner card slip pocket and a front logo detail. Comes with a...
'Juno' Abstract Print TopAdd to Wish List
Stine Goya multicoloured 'Juno' abstract print top featuring a rounded neckline, long sleeves, a blurred floral print design, contrasting beige seam stitching, a slim fit and pulls on. Item fits true to size. Model is wearing a size XS/S. Composition:...
'Oversized Quilted Coat'Add to Wish List
Ganni taupe 'Oversized Quilted Coat' featuring large lapels, front off-centred button fastenings, long sleeves, side slit pockets and a relaxed, straight fit. Model is wearing a size 36 FR. Composition: Outer: 100% Recycled Polyamide Lining: 100% Recycled Polyester Care Instructions:...
Oversized 'Sophia' Abstract Print Satin ShirtAdd to Wish List
Stine Goya black oversized 'Sophia' abstract print satin shirt featuring a classic collar, front button fastenings, long sleeves with buttoned cuffs, an orange and pink toned abstract rose print, a curved hem and a relaxed fit. Model is wearing a...
Dusty Pink 'Ciara' Satin Wide Leg TrousersAdd to Wish List
Stine Goya dusty pink 'Ciara' satin wide leg trousers featuring a logo embossed elasticated waistband, a concealed side zip fastening, side slit pockets, a relaxed, loose leg fit and pulls on. Item fits true to size. Model is wearing a...
'Leopard Print Mini Tech Crossbody Bag'Add to Wish List
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Beige 'Jomana' Midi DressAdd to Wish List
Faithfull The Brand beige 'Jomana' midi dress featuring an elasticated one shoulder neckline, a twisted shoulder strap, ruched sides, a side split, a slim fit and a concealed hook, eye and zip fastening on the side. Item fits true to...
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