New Brand Alert: Parajumpers – Bernard Boutique

New Brand Alert: Parajumpers

An outerwear brand inspired and named after a group of trained Alaskan Parajumpers (PJS for short), make clothes that are built to last with designs that are both functional and good looking. The inspiration behind the brand came after Massimo Rossetti, the brands creative director, had an encounter with a serving member of the 210th Rescue Squadron based in Anchorage, Alaska. "These men are highly trained for extreme rescues and recoveries in the wildest, most remote and hostile corners of the globe. Whether it be ships adrift at sea, rock-climbers stuck atop a 4,000 metre peak, or submariners sunk at unimaginable depths, these men are called to intervene." Tough and courageous, they are better trained than any military corps, but most importantly, they use their skills and techniques to save lives.
These strong men inspired him so much he began crafting innovative outerwear collections with highly technological components, created with passion and the intention to upskill your life. Now they are a well-established brand who believe that everyone has a story to tell, encouraging their customers to go on adventures and find new experiences. “We aspire to venture boldly and open our minds to new ways of interacting with the world. It is in our nature to explore, to test our boundaries, to see what is beyond. Every journey grows our spirit, making pace for new thought and expanding our horizons.” Parajumpers will supply you with everlasting pieces from a style, quality and functionality point of view. Discover what outerwear pieces we have in stock right now with more styles and colour ways to come.
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