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Get to know Escentric Molecules' new scents
For those who aren't yet aware of Escentric Molecules, here is a little insight. Embracing this modern heritage where art meets science, perfumer Geza Schoen launched the brand in 2006, inventing a genius perfume that smells unique on everyone that wears it and earning the quirky title of creating 'The Emperor's New Perfume'.
Aiming to provoke comment on the way scent is marketed today, Schoen created Molecule perfume using only one ingredient – a substance that enhances the wearer’s natural pheromones. The revolutionary results are cult, unisex products such as Molecule 01 that smell different yet no less delicious on every wearer. Taking a minimalist approach, it focuses on a series of exceptional aroma-molecules, some unknown in nature, others nature-identical, and offers two ways to explore the allure of each one. This fragrance range that actually has no scent until it is put onto a person's skin has been a massive success in the industry, so much so that once a customer decides to buy it, they never go back.
Bernard's best seller is Molecule 01, described by the founder as "an exceptional molecule: radiant, velvety, cocooning" - described by us as a conversation starter, because you best believe you're getting stopped in the street to ask what perfume you're wearing. 15 years after the launch of their debut scents, the company has released three new iterations of our favourite Molecule 01 using Patchouli, Iris and Mandarin. M+mandarin gives you a huge top note experience, M+iris highlights the heart as M+patchouli emphasises the base note, all the fundamental roles of a fragrance. Testers have been available to try in store and our customers loved the Patchouli and Mandarin scents which are now available to buy in store and online.