The 'noughties'. Think: the rise of the digital age! In turn, the fashion was hugely influenced by technology as there was a monochromatic futuristic approach; including many metallics. Fashion from 2000-2009 was labelled as Y2K, which was defined by the likes of Britney Spears, Paris Hilton, Legally Blonde, Mean Girls, Missy Elliot, Destiny’s Child, Christina Aguilera, and The Bratz Dolls... Fashion is cyclical, which means that sooner or later it will come back into style. Within the space of just two decades, Y2K fashion has become a mainstream trend! A lot of what fashion designers are producing now, millennials would have probably already owned in their childhood, so if you're a millennial and you still own some of those treasured pieces; then you're elite!
Unlike other minimalist trends, Y2K is all about making statements and making it louder than anyone else! It's one of the best fashion eras to take inspiration from if you want to feel like a popstar, as it's known for it's excess; driven by pop-culture and ultra-consumerism. The trend has become prominent recently across Instagram and TikTok and it's a craze widely embraced by Gen-Z (born from 1997-2012). A generation of young people are becoming obsessed with fashion that they would have been too young to wear at the time. Thank goodness Y2K fashion has resurrected, so that it can be enjoyed again by newer generations that didn't get the chance to! Modern-day icons, like Bella Hadid, are putting a fresh spin on the nostalgia-driven movement to style the looks in a more up-to-date way. Why not re-live the noughties and dress Y2K? It's sassy, sexy and whimsical!
Written by Giovanna Scozzari