Designer Spotlight: Paskal
The self-titled contemporary brand, Paskal, was founded in 2010 by Ukraine native and architect, Julie Paskal, who is known for creating garments with high quality fabric, creative laser-cutting techniques and minimalist designs.
Her background in Architecture and Engineering gives the brand a unique place in the industry and sets her aside from other fashion taught designers. Her initial degree gave her the notion of colour, proportions, lines and shapes but Julie found working with architectural materials harder as they were more mechanical and solid - when she started working with fabric, however, she describes it as 'magic'. Laser cutting is at the core of the brands DNA and Paskal became the brand in Ukraine to use this technique in fashion. In an interview with More is Love Paskal explains, "My aesthetic is more about real feelings and experiences. If you are becoming too commercial you are not sincere and you are doomed to fail. That is why I describe myself as having an honest design approach." Rather than designing to stay on trend for commercial gain, her focus for creating fluent shapes and delicate silhouettes has led her into a successful career simply because she loves designing.
Her career highlights started from the get go: In 2011 she participated in MercedesBenz Kiev Fashion Days and now shows collections every season. The same year Paskal took part in Paris and London Fashion Scout events and just two years after the launch of her brand she was entered in the LVMH Prize shortlist. Paskal was short-listed among designers that already had notoriety in the industry but caught the attention of Sarah Andelman (the founder of Paris' top fashion concept store, Colette) who wanted to present her work in the window to be seen by fashion lovers around the world. Now Paskal is sold in 28+ countries around the world.
The Paskal customer - described by Julie herself - is 'amorous, but rather serious. She has a free spirit and is very mobile and she has no stereotypes or prejudices. She is connected with nature and her mood depends on it.' In many ways, the 'Paskal girl' is a reflection of who Julie is herself, with many of her earlier collections inspired heavily by the shapes found in nature. She explains in an interview with Gazette Du Bon Ton that the sea is her biggest inspiration, "When I go to the sea, I am soothing and relaxing. It helps me wash off all negative feelings and brings new creative energy. Despite this, the mechanism is still quite mathematical. First, I capture the object, then process it in my head, then draw some sketches and after that I make real sketch of the garment."
The Spring/Summer 20 collection has just arrived online and nature is again a strong, coherent theme. Delicate butterfly-like shapes cluster together to form asymmetrical dresses and tops, to be paired with trousers made using precision tailoring and light mesh materials. These unique pieces are perfect for when you want to stand out from everyone else as we enter the new season. To view the full collection on our website, click here.