Brighten Up For 2022

A new year comes with new resolutions, new goals, and for some a new change of style. It's no secret that these past couple of years have been tough - multiple lockdowns, minimal socialising, and lack of motivation to even get yourself dressed in the morning. The pandemic changed a lot of things, including the fashion industry; catwalks changing from IRL to URL, buyers switching showrooms to zoom calls, designers discussing slower fashion over mass production, right down to consumers favouring lounge and activewear over the latest new season collections.
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A Forbes article from February 2021 explains that 'the global tracksuit market is anticipated to rise between 2020 and 2026 and China has already seen the change'. Now that the worst of the pandemic is over *fingers crossed* we are still seeing people incorporating these cosy, easy-to-wear pieces into their everyday wardrobe, but we are also seeing a surge in many being more experimental and 'out there' with their clothing. With the rise and popularity of social platforms like Tik Tok, who are known for 'letting users comfortably and safely express themselves and allow creativity to flourish', we have a broader universe of people to look at, which has resulted in others taking more risks style-wise without the fear of being judged or criticized. With this refreshing celebration of people embracing their own styles and new platforms to gain inspiration from, we can't think of a better time to encourage our shoppers to try something new with their look.
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One way to change up your look that has also been scientifically proven to make you happier is to experiment with bolder and brighter colours. An article from Shondaland shows that 'wearing colourful clothes can act as an antidote to psychological discomfort' with one colour expert based in UK psychological research finding 'colour can lift your mood'. Colour and print is something we aren't short of this season so take a look at our new in lines that you can integrate into the clothes you have right now which you can slowly build into the colourful and mood-lifting vibe we all want to achieve for the new year.
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