6 Timeless Prints To Style This Summer
The world of fashion retail is changing, and now post lockdown, peoples shopping habits are also changing. Since March we have been told to only buy essentially, which has left many of us questioning, "Do I really need this new season buy?"
The fashion designers and brand owners are also seeing a massive shift in the way we now want to consume fashion, with many big named brands going seasonless. This will mean that the clothes we buy now, we will want to keep and style in our own way forever, rather than investing in a throwaway trend that will only be deemed 'stylish' for a few months. Now the warmer weather has arrived, we want to show you a selection of timeless prints from our ‘New In’ page that you can keep wearing summer after summer, year after year.
As we all know from The Devil Wears Prada, flowers may not be the most 'groundbreaking'... but it is a print that you can guarantee to see on the runway season after season. I don't think there will ever be a time where both luxury and high street fashion brands won't use some sort of floral in their collections, so you can rely on it to be a forever timeless staple pattern. Rixo and Rotate are two brands that will always give us a more innovative take on florals with their designs, so here are some of our favourites.
Since the early 20th Century, abstract patterns have been seen in art, architecture, interiors and fashion. An abstract print on clothing can be seen as a 'statement' piece to pair with toned down accessories or if you really want to stand out from the crowd, mixing multiple abstract prints can be a fun alternative to your summer wear. Many brands we stock have chosen different abstract prints this season, so take your pick from Chinti & Parker, IRO, Self-Portrait and Solace London.
To subside the boredom that lockdown brought to many of us, people have turned to up-cycling their clothes with DIY tie-dying. Now, if you’re not one to get your hands dirty (or stained with dye), we have some beautiful pieces from Rabens Saloner who are known for working with local artisans in Bali to create unique tie-dye pieces by hand for their collections. An item of clothing that is handmade will always be unique, and that is something you will want to show off season after season.
If you look at the punk movement in the 70s, graphic prints were synonymous with the rebellious subculture and their way of making a political statement through fashion. The ‘Street style’ from this era still heavily influences fashion today and the latest season of Acne is a prime example of this. Their Propaganda Magazine Print can be worn in a more versatile way and can be dressed up or down for any occasion.
If you were a teen in the 90s or had any children growing up in this decade, you would probably be able to dig up an old photo of you or them rocking a bandana. Well, now it seems that this nostalgic print is back again, but we aren’t just limiting it for your hair. Brands like Rixo are using the classic print for skirts and blouses, whilst Arizona Love are wrapping around their popular Trekky Sandals.
Similarly to florals, animal print will be constantly spotted (pardon the pun) on the high street and runway. We love any and all animal prints because it will forever be timeless now that contemporary brands are finding ways to reinvent and make it different every season. You can style it to suit any season and that is why it will always be a favourite in the world of fashion.